OTT Services and the Rise of Free Streaming

Recently, OTT services have become extremely popular with many viewers.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Popular platforms include Netflix, Watcha, and TVING.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

It allows people to enjoy different genres from a single service.

Films, series, and variety programs can be check here selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

However, as subscription fees keep rising, more people feel financial pressure.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a slowing TV industry.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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